It was also Rowland who thought of the idea to open a dedicated American Girl store that lets girls and families spend time together with their dolls. Rebecca was added to the historical collection in In the early s, American Girl expanded its line of products to cater to a younger audience with its Bitty Baby dolls. Joss Kendrick was born deaf in one ear , and the doll comes with a hearing aid device. American Girl also has a line geared toward younger users, "WellieWishers," which includes five dolls that are smaller in height than the traditional American Girl dolls. The president of American Girl said she believes that as long as the brand continues to follow girls' "rites of passages" and tell compelling stories, it will succeed — even in the digital era.
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